Webinar Toolkit

Health Connector Open Enrollment Overview and Shopping Tools Demonstration

Fall 2026

Purpose

The Health Connector is hosting a live webinar, Health Connector Open Enrollment Overview and Shopping Tools Demonstration, from 12:00 to 1:00 p.m. on multiple dates this fall:

  • October 7, 2026
  • October 14, 2026
  • November 10, 2026
  • November 18, 2026
  • December 9, 2026

This toolkit is designed to help spread the word through social media to promote this live webinar. The goal is to help Health Connector members understand what they need to know about Open Enrollment, important deadlines, shopping tools, and resources for the 2027 plan year.

This session will help answer questions like:

  • What is the Health Connector’s Open Enrollment?
  • What needs to be done during this time, and what are the deadlines?
  • What are recent eligibility changes to the ConnectorCare program?
  • How can I compare my options and find out if my doctors or medicine would be covered?
  • How can I save money on my coverage?
  • How do I pay my premium?

Event Details

Webinar Title: Health Connector Open Enrollment Overview and Shopping Tools Demonstration
When:
  • Wednesday, October 7, 2026
  • Wednesday, October 14, 2026
  • Tuesday, November 10
  • Wednesday, November 18, 2026
  • Wednesday, December 9, 2026

All sessions are 12:00–1:00 p.m.

Location: Live Zoom Webinar and/or Conference Call
For Registration & More Details: https://www.eventbrite.com/cc/open-enrollment-3757979

Social Media Posts to Share

Step 1: Copy and paste the content for the post you’d like to share. Feel free to update the text and/or use a different photo to personalize the content for your audience. All sample posts content can be used on Facebook, Instagram, Threads, X, and/or LinkedIn.

Step 2: Be sure to tag the Health Connector so we can help amplify your content and people can click to learn more.

  • For Instagram and Threads: Type “@healthconnector” to tag the page.
  • For Facebook: Type “@HealthConnector” and select the page from the drop-down when it appears.
  • For LinkedIn: Type “@MassachusettsHealthConnector” and select the page from the drop-down when it appears.
  • For Bluesky: Type @healthconnector.bsky.social
Ready for Open Enrollment? The Massachusetts Health Connector is hosting free online sessions this fall to help new and current members compare 2027 health plan options and use their shopping tools. Choose a date and reserve a spot now! https://malink.co/oe2027-webinars
Confused about how to navigate Open Enrollment at the Health Connector? Learn about eligibility changes, potential savings, and how to compare health and dental plans at one of their free webinars this fall. Participants can get their questions answered and feel more confident about what they need to do. Sign up for a session today! https://malink.co/oe2027-webinars
Open Enrollment is from October 23, 2026, to January 23, 2027. The Health Connector is hosting free online sessions this fall to help you be prepared. They will show you how to compare plans, find savings, and ensure coverage is ready for January 1. Space is limited, so sign up now! https://malink.co/oe2027-webinars
Preparing for 2027 health coverage through the Massachusetts Health Connector? Get ready with a free online webinar this fall. Choose from multiple dates. The team will walk you through shopping tools to help you find the right 2027 health and dental plan. Choose a date and save your spot now: https://malink.co/oe2027-webinars

Social Media Images

Click to download images to use with your social media posts.

An image promoting Massachusetts Health Connector webinars on Open Enrollment Overview and Shopping Tools Demonstration. Includes dates: October 7, October 14, November 10, November 18, December 9. The session is from 12-1 p.m., with Open Enrollment from October 23, 2026, to January 23, 2027. Features a smiling father with his daughter. Register Now button included

Image description for alt text to copy and paste:

An image promoting Massachusetts Health Connector webinars on Open Enrollment Overview and Shopping Tools Demonstration. Includes dates: October 7, October 14, November 10, November 18, December 9. The session is from 12-1 p.m., with Open Enrollment from October 23, 2026, to January 23, 2027. Features a joyful father with his daughter. Register Now button included
An image promoting Massachusetts Health Connector webinars on Open Enrollment Overview and Shopping Tools Demonstration. Includes dates: October 7, October 14, November 10, November 18, December 9. The session is from 12-1 p.m., with Open Enrollment from October 23, 2026, to January 23, 2027. A woman sits at a desk with a laptop. 'Register Now' button included.

Image description for alt text to copy and paste:

An image promoting Massachusetts Health Connector webinars on Open Enrollment Overview and Shopping Tools Demonstration. Includes dates: October 7, October 14, November 10, November 18, December 9. The session is from 12-1 p.m., with Open Enrollment from October 23, 2026, to January 23, 2027. A smiling woman sits at a desk with a laptop, her chin resting on her hand. ‘Register Now’ button included.

Image description for alt text to copy and paste:

An image promoting Massachusetts Health Connector webinars on Open Enrollment Overview and Shopping Tools Demonstration. Includes dates: October 7, October 14, November 10, November 18, December 9. The session is from 12-1 p.m., with Open Enrollment from October 23, 2026, to January 23, 2027. It features two people smiling at a laptop. A “Register Now” button is included.
An image promoting Massachusetts Health Connector webinars on Open Enrollment Overview and Shopping Tools Demonstration. Includes dates: October 7, October 14, November 10, November 18, December 9. The session is from 12-1 p.m., with Open Enrollment from October 23, 2026, to January 23, 2027. The image features parents with two children smiling and embracing each other. There's a "Register Now" button at the bottom.

Image description for alt text to copy and paste:

An image promoting Massachusetts Health Connector webinars on Open Enrollment Overview and Shopping Tools Demonstration. Includes dates: October 7, October 14, November 10, November 18, December 9. The session is from 12-1 p.m., with Open Enrollment from October 23, 2026, to January 23, 2027. The image features parents with two children smiling and embracing each other. There’s a “Register Now” button at the bottom.
An image promoting Massachusetts Health Connector webinars on Open Enrollment Overview and Shopping Tools Demonstration. Includes dates: October 7, October 14, November 10, November 18, December 9. The session is from 12-1 p.m., with Open Enrollment from October 23, 2026, to January 23, 2027. Features a smiling mother with two young children. Register now button visible.

Image description for alt text to copy and paste:

An image promoting Massachusetts Health Connector webinars on Open Enrollment Overview and Shopping Tools Demonstration. Includes dates: October 7, October 14, November 10, November 18, December 9. The session is from 12-1 p.m., with Open Enrollment from October 23, 2026, to January 23, 2027. Features a smiling mother holding her two young children. Register now button visible.
Promotional image for a Massachusetts Health Connector live webinar titled "Health Connector Open Enrollment Overview and Shopping Tools Demonstration." The webinar is offered on October 7, October 14, November 10, November 18, and December 9, from 12-1 p.m. Open enrollment is from October 23, 2026, to January 23, 2027.

Image description for alt text to copy and paste:

Promotional image for a Massachusetts Health Connector live webinar titled “Health Connector Open Enrollment Overview and Shopping Tools Demonstration.” The webinar is offered on October 7, October 14, November 10, November 18, and December 9, from 12-1 p.m. Open enrollment is from October 23, 2026, to January 23, 2027.
A promotional image for a Massachusetts Health Connector webinar titled "Open Enrollment Overview and Shopping Tools Demonstration." The image lists webinar dates: October 7, October 14, November 10, November 18, and December 9. Open enrollment is from October 23, 2026, to January 23, 2027. The design includes a speech bubble and icon of two people.

Image description for alt text to copy and paste:

A promotional image for a Massachusetts Health Connector webinar titled “Open Enrollment Overview and Shopping Tools Demonstration.” The image lists webinar dates: October 7, October 14, November 10, November 18, and December 9. Open enrollment is from October 23, 2026, to January 23, 2027. The design includes a speech bubble and icon of two people.

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