Health Connector 2026 Open Enrollment Social Media Toolkit

November 2025

Purpose

Open Enrollment for plan year 2026 is here! This is the time for residents across the Commonwealth to shop and apply, change plans, or renew their health coverage. The Massachusetts Health Connector is prepared to support members affected by a changing policy environment that will impact their health coverage and costs next year.

For many, there could be confusion, loss of coverage, or increased financial strain–especially in communities that already face systemic barriers to coverage and care. The Health Connector is committed to helping members and applicants, explaining how these federal changes might impact them, and guiding them toward the best coverage choices for them and their families

This toolkit is designed to help:

  • Promote Open Enrollment.
  • Maintain trust with members and applicants, and help prepare them for upcoming changes.
  • Help members maintain coverage and access care by driving them to take action and enroll.

Federal Changes

Recent federal policy changes affecting the Massachusetts Health Connector and other state Marketplaces may result in many people losing their coverage and becoming uninsured if they’re uninformed and do not take timely action. These policy changes could make it more challenging for individuals and families to enroll and could result in higher premiums by reducing the amount of available tax credits.

Learn more about these changes at MAhealthconnector.org/updates

Important Dates

Date Details
Mid-October through Early-November 2025 Notices about 2026 final eligibility mailed to Health Connector members.
November 1, 2025 Open Enrollment begins.
November 23, 2025 Deadline to enroll in health coverage that starts December 1st, for those who have experienced qualifying life events.
December 23, 2025 Deadline to enroll in health and dental coverage that starts January 1st
January 1, 2026 Plan year start date – Coverage begins for 2026
January 23, 2026 Open Enrollment ends. This is the deadline to enroll in coverage (or change insurance plans) that starts February 1 or March 1, 2026

How to Use this Guide

We designed this toolkit to help Massachusetts residents have a clear understanding of how they can get covered, stay covered, and stay informed, to help our health care system continue to work for everyone.

Copy and share messages and images to your followers to help raise awareness about federal changes that may impact Health Connector members and applicants.

Key Messages

Copy and Share Sample Posts

To amplify the message, we need your help. Use this guide to share Open Enrollment and Special Enrollment Period reminders across social media platforms. Messages can be copied and pasted to share. We have also provided images that you can download and use.

Long Copy

Have you recently received a Health Connector notice in the mail? It could be important information regarding your eligibility for help paying for coverage in 2026 based on federal changes and the information we have on file. Don’t get caught by surprise this Open Enrollment and make sure you check your mail! Learn more: MAhealthconnector.org/updates #StayCovered

Have you recently received a Health Connector notice in the mail? It could be important information regarding your eligibility for help paying for coverage in 2026 based on federal changes and the information we have on file. Don't get caught by surprise this Open Enrollment and make sure you check your mail! Learn more: MAhealthconnector.org/updates #StayCovered

Keep an eye out for any mail from the Health Connector, as it may show you your anticipated plan status for 2026 and any changes to your financial help. Due to upcoming changes in federal law, many Health Connector members will see increases in the cost of their health insurance or changes in their eligibility for financial help paying for their premiums and out-of-pocket costs. Learn more: MAhealthconnector.org/updates #StayCovered

Keep an eye out for any mail from the Health Connector, as it may show you your anticipated plan status for 2026 and any changes to your financial help. Due to upcoming changes in federal law, many Health Connector members will see increases in the cost of their health insurance or changes in their eligibility for financial help paying for their premiums and out-of-pocket costs. Learn more: MAhealthconnector.org/updates #StayCovered

The MA Health Connector has created a website that will provide more information and ways to manage your 2026 health insurance as we get closer to Open Enrollment, along with more information on the changes in federal law impacting your 2026 insurance coverage. Visit MAhealthconnector.org/updates to learn more. #StayCovered

The MA Health Connector has created a website that will provide more information and ways to manage your 2026 health insurance as we get closer to Open Enrollment, along with more information on the changes in federal law impacting your 2026 insurance coverage. Visit MAhealthconnector.org/updates to learn more. #StayCovered

Stay on top of your Health Connector account! If we need documents, you’ll get a message with instructions on what to send and how to upload. Respond quickly to keep your coverage active and avoid gaps in your insurance. Learn more: MAhealthconnector.org/updates #StayCovered

Stay on top of your Health Connector account! If we need documents, you'll get a message with instructions on what to send and how to upload. Respond quickly to keep your coverage active and avoid gaps in your insurance. Learn more: MAhealthconnector.org/updates #StayCovered

Short Copy

Got mail from the Health Connector? It may include updates on your 2026 coverage. Don’t miss important info—open it and stay prepared for Open Enrollment! Learn more: MAhealthconnector.org/updates #StayCovered

Got mail from the Health Connector? It may include updates on your 2026 coverage. Don't miss important info—open it and stay prepared for Open Enrollment! Learn more: MAhealthconnector.org/updates #StayCovered

Watch your mail! Notices may include your 2026 plan status and updates to financial help. Federal changes may impact costs—don’t be surprised, stay informed! Learn more: MAhealthconnector.org/updates #StayCovered

Watch your mail! Notices may include your 2026 plan status and updates to financial help. Federal changes may impact costs—don't be surprised, stay informed! Learn more: MAhealthconnector.org/updates #StayCovered

Learn about federal changes affecting 2026 health coverage. Visit MAhealthconnector.org/updates for details and tools to manage your plan during Open Enrollment. Learn more: MAhealthconnector.org/updates #StayCovered

Learn about federal changes affecting 2026 health coverage. Visit MAhealthconnector.org/updates for details and tools to manage your plan during Open Enrollment. Learn more: MAhealthconnector.org/updates #StayCovered

Keep an eye on your MA Health Connector account. We will message you if we need documents and provide instructions on how to submit them. Learn more: MAhealthconnector.org/updates #StayCovered

Keep an eye on your MA Health Connector account. We will message you if we need documents and provide instructions on how to submit them. Learn more: MAhealthconnector.org/updates #StayCovered

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We encourage you to review and update your information through your online account at MAhealthconnector.org. You may be eligible for help paying for coverage if your information has changed. If you do not have an online account, you can call Customer Service at 1-877-MA-ENROLL (1-877-623-6765) or TTY: 711. This will help ensure the calculation of what you may qualify for under the new federal changes is based on the most up-to-date information about your household. Report changes anytime at MAhealthconnector.org/report-changes.

We encourage you to review and update your information through your online account at MAhealthconnector.org. You may be eligible for help paying for coverage if your information has changed. If you do not have an online account, you can call Customer Service at 1-877-MA-ENROLL (1-877-623-6765) or TTY: 711. This will help ensure the calculation of what you may qualify for under the new federal changes is based on the most up-to-date information about your household. Report changes anytime at MAhealthconnector.org/report-changes.

Open Enrollment starts November 1. Get ahead of the game. Make sure your information is updated before renewing your health coverage for 2026. Find out how to report changes at MAhealthconnector.org/report-changes

Open Enrollment starts November 1. Get ahead of the game. Make sure your information is updated before renewing your health coverage for 2026. Find out how to report changes at MAhealthconnector.org/report-changes

It’s more important than ever to update your estimated income before or during open enrollment. You could owe money back to the IRS if you receive a larger advance premium tax credit than you qualify for. This could happen if you underestimate your income. Due to new federal rules, some people will need to pay back more money than they have in the past.

It’s more important than ever to update your estimated income before or during open enrollment. You could owe money back to the IRS if you receive a larger advance premium tax credit than you qualify for. This could happen if you underestimate your income. Due to new federal rules, some people will need to pay back more money than they have in the past.

Keep an eye on your MA Health Connector account. We’ll reach out if we need documents like pay stubs or tax forms to keep you insured. Respond quickly to avoid health coverage gaps! Learn how to upload yours at MAhealthconnector.org/verification-documents

Keep an eye on your MA Health Connector account. We’ll reach out if we need documents like pay stubs or tax forms to keep you insured. Respond quickly to avoid health coverage gaps! Learn how to upload yours at MAhealthconnector.org/verification-documents

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Update your account at MAhealthconnector.org to ensure savings are based on the most accurate info. Need help? Call 1-877-MA-ENROLL (TTY: 711). Report changes: MAhealthconnector.org/report-changes #StayCovered

Update your account at MAhealthconnector.org to ensure savings are based on the most accurate info. Need help? Call 1-877-MA-ENROLL (TTY: 711). Report changes: MAhealthconnector.org/report-changes #StayCovered

Open Enrollment begins Nov. 1! Make sure your info is up to date before renewing for 2026. Report changes anytime at MAhealthconnector.org/report-changes.

Open Enrollment begins Nov. 1! Make sure your info is up to date before renewing for 2026. Report changes anytime at MAhealthconnector.org/report-changes.

Update your income estimate before or during Open Enrollment! If you underestimate, you may owe more at tax time due to new federal rules. Stay accurate and save. Learn more: MAhealthconnector.org/updates #StayCovered

Update your income estimate before or during Open Enrollment! If you underestimate, you may owe more at tax time due to new federal rules. Stay accurate and save. Learn more: MAhealthconnector.org/updates #StayCovered

Keep an eye on your Health Connector account—if we need docs like pay stubs or tax forms, we’ll message you. Upload quickly to stay covered without gaps! Learn how to upload yours at MAhealthconnector.org/verification-documents #StayCovered

Keep an eye on your Health Connector account—if we need docs like pay stubs or tax forms, we’ll message you. Upload quickly to stay covered without gaps! Learn how to upload yours at MAhealthconnector.org/verification-documents #StayCovered

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After you receive your eligibility notice, send us any documents that we may have asked for. Find out how to send proof at MAhealthconnector.org/send-proof.

After you receive your eligibility notice, send us any documents that we may have asked for. Find out how to send proof at MAhealthconnector.org/send-proof.

Due to federal changes some people may need to submit extra paperwork this year. If you get mail or email asking for documents, don’t wait. Respond quickly to avoid losing coverage. Learn more at MAhealthconnector.org/verification-documents #StayCovered

Due to federal changes some people may need to submit extra paperwork this year. If you get mail or email asking for documents, don’t wait. Respond quickly to avoid losing coverage. Learn more at MAhealthconnector.org/verification-documents #StayCovered

Keep an eye on your Health Connector account. We will message you if we need documents and provide instructions on how to submit them. Learn how to upload yours at MAhealthconnector.org/verification-documents #StayCovered

Keep an eye on your Health Connector account. We will message you if we need documents and provide instructions on how to submit them. Learn how to upload yours at MAhealthconnector.org/verification-documents #StayCovered

When you apply for a health plan through the Massachusetts Health Connector, we ask about your household income so we can help you get savings. If you are eligible for help to pay for your plan (called a premium tax credit), we review your income information to make sure you get the right amount. If we can’t confirm your income through data in a previous tax return or other sources, you’ll have 90 days to submit documents like pay stubs, W-2s, 1099s, or your 1040 tax return. Learn how to upload yours at MAhealthconnector.org/verification-documents #StayCovered

When you apply for a health plan through the Massachusetts Health Connector, we ask about your household income so we can help you get savings. If you are eligible for help to pay for your plan (called a premium tax credit), we review your income information to make sure you get the right amount. If we can’t confirm your income through data in a previous tax return or other sources, you’ll have 90 days to submit documents like pay stubs, W-2s, 1099s, or your 1040 tax return. Learn how to upload yours at MAhealthconnector.org/verification-documents #StayCovered

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After you get your eligibility notice, send any requested documents right away. Learn how at: MAhealthconnector.org/send-proof
#StayCovered

After you get your eligibility notice, send any requested documents right away. Learn how at: MAhealthconnector.org/send-proof #StayCovered

Due to federal changes, some members may need extra paperwork this year. If you get a request, don’t wait! Send docs quickly to avoid losing coverage. Learn more at MAhealthconnector.org/verification-documents
#StayCovered

Due to federal changes, some members may need extra paperwork this year. If you get a request, don’t wait! Send docs quickly to avoid losing coverage. Learn more at MAhealthconnector.org/verification-documents #StayCovered

Check your Health Connector account often. We’ll message you if we need documents and share how to submit them. Learn how to upload yours at MAhealthconnector.org/verification-documents
#StayCovered

Check your Health Connector account often. We’ll message you if we need documents and share how to submit them. Learn how to upload yours at MAhealthconnector.org/verification-documents #StayCovered

When you apply for a health plan through the Massachusetts Health Connector, if we can’t confirm your income, you’ll have 90 days to send proof like pay stubs, W-2s, or tax forms to keep your savings. Learn how to upload yours at MAhealthconnector.org/verification-documents
#StayCovered

When you apply for a health plan through the Massachusetts Health Connector, if we can’t confirm your income, you’ll have 90 days to send proof like pay stubs, W-2s, or tax forms to keep your savings. Learn how to upload yours at MAhealthconnector.org/verification-documents #StayCovered

Long Copy

We can help you understand your health plan options. Contact our team of trained experts to review your options. Visit our Navigator and enrollment assister directory or call 1-877-MA-ENROLL (1-877-623-6765) or TTY: 711 for free help.

We can help you understand your health plan options. Contact our team of trained experts to review your options. Visit our Navigator and enrollment assister directory or call 1-877-MA-ENROLL (1-877-623-6765) or TTY: 711 for free help.

The MA Health Connector is here to help. We’re here to guide you through federal changes and help you stay covered in a plan that meets your needs. Visit our Navigator and enrollment assister directory to find free local help at MAhealthconnector.com/Navigators

The MA Health Connector is here to help. We’re here to guide you through federal changes and help you stay covered in a plan that meets your needs. Visit our Navigator and enrollment assister directory to find free local help at MAhealthconnector.com/Navigators

Big changes are coming to health insurance this year. We’re here to help you understand what’s changing and make sure you get the most from your health plan. Learn more about these changes here. Learn more today: MAhealthconnector.org/updates #StayCovered

Big changes are coming to health insurance this year. We’re here to help you understand what’s changing and make sure you get the most from your health plan. Learn more about these changes here. Learn more today: MAhealthconnector.org/updates #StayCovered

We’re here to help you understand any changes and what they mean for you and your family. Visit https://www.mahealthconnector.org/updates to read about the new federal rules. #StayCovered

We’re here to help you understand any changes and what they mean for you and your family. Visit https://www.mahealthconnector.org/updates to read about the new federal rules. #StayCovered

Short Copy

Need help choosing a health plan? Find free local Navigators or call 1-877-MA-ENROLL (TTY: 711). Our experts are ready to guide you.

Need help choosing a health plan? Find free local Navigators or call 1-877-MA-ENROLL (TTY: 711). Our experts are ready to guide you.

We’re here to guide you through federal changes and keep you covered. Find free local help at our Navigator directory at MAhealthconnector.com/Navigators

We’re here to guide you through federal changes and keep you covered. Find free local help at our Navigator directory at MAhealthconnector.com/Navigators

Big health insurance changes are coming. We’ll help you understand them and get the most from your coverage. Learn more today: MAhealthconnector.org/updates #StayCovered

Big health insurance changes are coming. We’ll help you understand them and get the most from your coverage. Learn more today: MAhealthconnector.org/updates #StayCovered

Unsure what federal rule changes mean for you? Visit MAhealthconnector.org/updates to see how they impact your coverage.  #StayCovered

Unsure what federal rule changes mean for you? Visit MAhealthconnector.org/updates to see how they impact your coverage. #StayCovered

Long Copy

Due to upcoming changes in federal law, many Health Connector members will see increases in the cost of their health insurance or changes in their eligibility for financial help paying for their premiums and out-of-pocket costs. Keep an eye out for any mail from the Health Connector, as it may show your anticipated plan status for 2026 and any changes to your financial help. Learn more: MAhealthconnector.org/updates #StayCovered

Due to upcoming changes in federal law, many Health Connector members will see increases in the cost of their health insurance or changes in their eligibility for financial help paying for their premiums and out-of-pocket costs. Keep an eye out for any mail from the Health Connector, as it may show your anticipated plan status for 2026 and any changes to your financial help. Learn more: MAhealthconnector.org/updates #StayCovered

Watch out! Due to changes in federal law, many Health Connector members may see increases in the cost of their health insurance or changes in their eligibility for financial help paying for their premiums and out-of-pocket costs. Learn more: MAhealthconnector.org/updates #StayCovered

Watch out! Due to changes in federal law, many Health Connector members may see increases in the cost of their health insurance or changes in their eligibility for financial help paying for their premiums and out-of-pocket costs. Learn more: MAhealthconnector.org/updates #StayCovered

Due to upcoming anticipated changes in federal law, families with income above $62,600 for an individual and above $128,600 for a family of four are expected to no longer be eligible for Advance Premium Tax Credits in 2026. This means that if your income falls above these thresholds in 2026, you will no longer be eligible for help paying for your premiums and your 2026 plan will cost you more each month. Learn more: MAhealthconnector.org/updates #StayCovered

Due to upcoming anticipated changes in federal law, families with income above $62,600 for an individual and above $128,600 for a family of four are expected to no longer be eligible for Advance Premium Tax Credits in 2026. This means that if your income falls above these thresholds in 2026, you will no longer be eligible for help paying for your premiums and your 2026 plan will cost you more each month. Learn more: MAhealthconnector.org/updates #StayCovered

Due to upcoming changes in federal law, your eligibility for help paying for health insurance through the MA Health Connector next year may have changed. Families who expect their income for the year to be below $15,650 for an individual and below $32,150 for a family of four will no longer be eligible for Advance Premium Tax Credits in 2026. Learn more: MAhealthconnector.org/updates #StayCovered

Due to upcoming changes in federal law, your eligibility for help paying for health insurance through the MA Health Connector next year may have changed. Families who expect their income for the year to be below $15,650 for an individual and below $32,150 for a family of four will no longer be eligible for Advance Premium Tax Credits in 2026. Learn more: MAhealthconnector.org/updates #StayCovered

Today, many people who get their health insurance through the MA Health Connector get extra tax credits to help lower the cost of their monthly premiums. Unless Congress acts to extend them, those extra tax credits will end in December. Learn more: MAhealthconnector.org/updates #StayCovered

Today, many people who get their health insurance through the MA Health Connector get extra tax credits to help lower the cost of their monthly premiums. Unless Congress acts to extend them, those extra tax credits will end in December. Learn more: MAhealthconnector.org/updates #StayCovered

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Federal changes may increase your health costs or change your eligibility for help paying for coverage. Watch for mail about your 2026 plan status. Learn more: MAhealthconnector.org/updates #StayCovered

Federal changes may increase your health costs or change your eligibility for help paying for coverage. Watch for mail about your 2026 plan status. Learn more: MAhealthconnector.org/updates #StayCovered

Federal law changes mean some members may pay more for premiums or lose some financial help in 2026. Stay informed, learn more: MAhealthconnector.org/updates #StayCovered

Federal law changes mean some members may pay more for premiums or lose some financial help in 2026. Stay informed, learn more: MAhealthconnector.org/updates #StayCovered

In 2026, individuals over $62,600 and families of four over $128,600 may no longer get premium tax credits. Plans may cost more. Learn more: MAhealthconnector.org/updates #StayCovered

In 2026, individuals over $62,600 and families of four over $128,600 may no longer get premium tax credits. Plans may cost more. Learn more: MAhealthconnector.org/updates #StayCovered

In 2026, some lower-income households will no longer qualify for premium tax credits. Check eligibility if you’re under $32,150 (family of 4). Learn more: MAhealthconnector.org/updates #StayCovered

In 2026, some lower-income households will no longer qualify for premium tax credits. Check eligibility if you’re under $32,150 (family of 4). Learn more: MAhealthconnector.org/updates #StayCovered

Extra federal tax credits end this December unless extended. That means higher monthly costs for many members in 2026. Learn more: MAhealthconnector.org/updates #StayCovered

Extra federal tax credits end this December unless extended. That means higher monthly costs for many members in 2026. Learn more: MAhealthconnector.org/updates #StayCovered

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Due to upcoming changes in federal law, your ConnectorCare eligibility may have changed. Families who expect their income for the year to be below $15,650 for an individual and below $32,150 for a family of four will no longer be eligible in 2026. Check your status and report changes: MAhealthconnector.org/report-changes #StayCovered

Due to upcoming changes in federal law, your ConnectorCare eligibility may have changed. Families who expect their income for the year to be below $15,650 for an individual and below $32,150 for a family of four will no longer be eligible in 2026. Check your status and report changes: MAhealthconnector.org/report-changes #StayCovered

The recent federal law changes mean that starting in 2026, individuals historically eligible for ConnectorCare Plan Type 1 plans will no longer be eligible for federal premium tax credits and the financial help that is included in ConnectorCare. Learn more: MAhealthconnector.org/updates #StayCovered

The recent federal law changes mean that starting in 2026, individuals historically eligible for ConnectorCare Plan Type 1 plans will no longer be eligible for federal premium tax credits and the financial help that is included in ConnectorCare. Learn more: MAhealthconnector.org/updates #StayCovered

Due to upcoming anticipated changes in federal law, families with income above $62,600 for an individual and above $128,600 for a family of four will no longer be eligible for Advance Premium Tax Credits (APTC) in 2026. As a result, ConnectorCare eligibility will also end above these income levels. Learn more: MAhealthconnector.org/updates #StayCovered

Due to upcoming anticipated changes in federal law, families with income above $62,600 for an individual and above $128,600 for a family of four will no longer be eligible for Advance Premium Tax Credits (APTC) in 2026. As a result, ConnectorCare eligibility will also end above these income levels. Learn more: MAhealthconnector.org/updates #StayCovered

The federal government is ending savings for higher-income households. For example, an individual making more than $62,600 or a household of four making more than $120,600 will no longer receive premium tax credits. Even if your current plan costs more next year, you have options. Learn more: MAhealthconnector.org/updates #StayCovered

The federal government is ending savings for higher-income households. For example, an individual making more than $62,600 or a household of four making more than $120,600 will no longer receive premium tax credits. Even if your current plan costs more next year, you have options. Learn more: MAhealthconnector.org/updates #StayCovered

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In 2026, individuals earning under $15,650 or families of 4 under $32,150 may no longer qualify for ConnectorCare. Check your status and report changes: MAhealthconnector.org/report-changes #StayCovered

In 2026, individuals earning under $15,650 or families of 4 under $32,150 may no longer qualify for ConnectorCare. Check your status and report changes: MAhealthconnector.org/report-changes #StayCovered

Starting in 2026, ConnectorCare members who previously qualified for Plan Type 1 will no longer get financial help included in their plan. Learn more: MAhealthconnector.org/updates #StayCovered

Starting in 2026, ConnectorCare members who previously qualified for Plan Type 1 will no longer get financial help included in their plan. Learn more: MAhealthconnector.org/updates #StayCovered

In 2026, individuals earning above $62,600 and families of 4 above $128,600 will lose premium tax credits and ConnectorCare eligibility. Learn more: MAhealthconnector.org/updates #StayCovered

In 2026, individuals earning above $62,600 and families of 4 above $128,600 will lose premium tax credits and ConnectorCare eligibility. Learn more: MAhealthconnector.org/updates #StayCovered

Federal changes mean higher-income households will lose savings. Example: above $62,600 (individual) or $120,600 (family of 4). Learn more: MAhealthconnector.org/updates #StayCovered

Federal changes mean higher-income households will lose savings. Example: above $62,600 (individual) or $120,600 (family of 4). Learn more: MAhealthconnector.org/updates #StayCovered

Download Images

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Printable Flyers and One-Pagers

Download, print, and post flyers to help spread the word.

Blog or Newsletter Post

The following newsletter blurbs are designed for partners to share on behalf of the Marketplace in Massachusetts. This language can be used in email newsletters, community bulletins, or organizational updates to help inform stakeholders and prepare consumers ahead of open enrollment. Partners should be encouraged to customize the language to match their audience and communication style while reinforcing the Marketplace’s role as a trusted source of information and support.

Federal Changes May Impact Health Coverage

New federal rules will affect health coverage, costs, and care. The Massachusetts Health Connector is prepared to help residents navigate the changes and maintain their coverage. With open enrollment just around the corner, now’s the time to learn about the changes and explore your options. Visit https://www.mahealthconnector.org/updates.

Health Plan Costs Expected to Rise

Due to federal policy changes, health plans may cost more in 2026. While financial assistance will remain available for those who qualify, many people could see higher monthly premiums. The Massachusetts Health Connector is helping residents understand the new rules and explore their options. Visit https://www.mahealthconnector.org/updates to explore 2026 plans and prices.

Changes to Immigrant Eligibility

New federal rules will affect health insurance eligibility for some immigrants starting in 2026. Certain individuals who previously qualified for financial help through the Massachusetts Health Connector may no longer be eligible. However, other family members may still qualify. The Massachusetts Health Connector is committed to helping residents understand the new rules and their 2026 health plan options. Visit https://www.mahealthconnector.org/updates for free enrollment assistance.

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