June 18, 2025

Purpose

This toolkit will help get the word out through social media to promote this free, live information session to help Massachusetts small employers (with 1-50 full-time employees) learn about their options and savings through the Health Connector for Business. Experts also review available options for sole proprietors and owner-only groups who do not yet have the employees to qualify for a small group plan through the Health Connector for Business.

Event Details

How to Use this Guide

Step 1: Copy and paste the content for the post you’d like to share. Feel free to update the text and/or use a different photo to personalize the content for your audience. All sample posts content can be used on Facebook, Instagram, Threads, X, and LinkedIn.

Step 2: Be sure to tag the Health Connector so we can help amplify your content and people can click to learn more.

• For Instagram, Threads, or X: Type “@healthconnector” to tag the page.
• For Facebook: Type “@Health Connector” or “@HealthConnector” and select the page from the drop-down when it appears.
• For LinkedIn: type “@MassachusettsHealthConnector” and select the page from the drop-down when it appears.

Download images to use with your posts. A printable flyer in both color and black and white is also available.

Copy and paste to share on your social media channels. You can add images, provided below, to your posts.

Don’t forget to follow us on our social media channels so you can share our posts.