Simple Sign-up Program Social Media Toolkit

Winter/Spring 2024

Purpose

This toolkit will help get the word out about the state’s Simple Sign-up program through social media to promote the continued effort to get more Massachusetts residents covered. Simple Sign-up is a fill-in option on the Massachusetts state tax return to opt-in to get information about health insurance options through the Health Connector. This information includes plans available to the taxpayers who check the box and whether or not they may be eligible for financial help to lower how much they’d pay for monthly health insurance premiums.

How to Use this Guide

Step 1: Copy and paste the content for the post you’d like to share. Feel free to update the text and/or use a different photo to personalize the content for your audience. All sample posts content can be used on Facebook, Instagram, Twitter, and/or LinkedIn.

Step 2: Be sure to tag the Health Connector so we can help amplify your content and people can click to learn more.

For Instagram, Threads, or X (formerly Twitter): Type “@healthconnector” to tag the page.
For Facebook: Type “@Health Connector” or “@HealthConnector” and select the page from the drop-down when it appears.
For LinkedIn: type “@MassachusettsHealthConnector” and select the page from the drop-down when it appears.

Promotional Posts

Copy and paste to share on your social media channels. You can add images, provided below, to your posts.

It’s tax season! Were you uninsured all or part of 2023 and want health coverage? The state’s Simple Sign-up program can help. Just fill in the box on your Mass. state tax form to opt-in to get info on Health Connector plans and savings: https://mahealthconnector.org/simple

Have you heard? You can now fill in a box on your Massachusetts state tax return to find out if you get free or low-cost health insurance through the state’s Health Connector. Find out more: https://mahealthconnector.org/simple

Were you without health coverage all or part of 2023? The Simple Sign-up program is an easy, fill-in option on your Mass. state tax return to get info about health insurance options and savings through the Health Connector: https://mahealthconnector.org/simple

Click to Post to X

Click a post below to share directly through X (formerly Twitter.)

Were you without health coverage all or part of 2023? The Simple Sign-up program is an easy, fill-in option on your Mass. state tax return to get info about health insurance options and savings through the @HealthConnector: https://mahealthconnector.org/simple Click To Tweet

Have you heard? You can now fill in a box on your Massachusetts state tax return to find out if you get free or low-cost health insurance through the state's @HealthConnector. Find out more: https://mahealthconnector.org/simple Click To Tweet

Were you without health coverage all or part of 2023? The Simple Sign-up program is an easy, fill-in option on your Mass. state tax return to get info about health insurance options and savings through the @HealthConnector: https://mahealthconnector.org/simple Click To Tweet

Download Images and Flyers

Download images to use with our posts. Each set is formatted for the channel indicated.

Follow the Health Connector

Don’t forget to follow us on our social media channels so you can share our posts.