Press Release

LAWRENCE, Mass.—January 11, 2013—Building on the Patrick-Murray Administration's success in ensuring all Massachusetts residents have access to affordable, high quality health insurance, the Massachusetts Health Connector and Health Care for All today launched a public outreach campaign targeted to small businesses, individuals, and families in the Spanish- and Portuguese-speaking communities about available health coverage options. Conducted in partnership with 10 community organizations, the six-week initiative will include public events, an ethnic media PR and advertising campaign, and door-to-door distribution of educational materials to small businesses and individuals statewide. These efforts will direct consumers to Health Care for All's HelpLine (1- 800-272-4232), staffed by Spanish- and Portuguese-speaking counselors, for information about their subsidized and unsubsidized health care options. "In the past two years, the Health Connector has achieved $103 million in savings in its program for low-tomoderate income adults," said Governor Deval Patrick. "These savings have preserved eligibility and affordability for consumers even during challenging fiscal times. Our goal remains to expand access to coverage in every community." The Health Connector offers small businesses a large number of affordable plans and a wellness program, specifically designed for businesses with fewer than 25 employees, that offers up to a 15% rebate on premium costs. "Small businesses are the lifeblood of our communities, and many of these employers want to provide health insurance to their workers," said Glen Shor, Secretary of Administration and Finance. "However, often they don't know their options. This campaign will help them learn what's available to them, their employees, [...]