Health Connector 2027 Open Enrollment Social Media Toolkit

October 2026

Purpose

Open Enrollment for plan year 2027 is here! This is the time for people across the Commonwealth to shop and apply, change plans, or renew their health coverage through the Massachusetts Health Connector. We and community partners throughout the state are prepared to support members affected by a changing policy environment that will impact their health coverage and costs next year.

For many, there could be confusion, loss of coverage, or increased financial strain–especially in communities that already face systemic barriers to coverage and care. The Health Connector is committed to helping members and applicants, explaining how these federal changes might impact them, and guiding them toward the best coverage choices for them and their families

This toolkit is designed to help:

  • Promote an Open Enrollment period that started earlier than past years
  • Communicate key actions clearly to keep qualifying members covered, like how to send documents (proof), or how to keep their information up-to-date.
  • Help members maintain coverage and access care by driving them to take action and enroll.

Keep Your Account Updated and Secure Your Subsidies

With a new Open Enrollment window of October 23, 2026 through January 23, 2027, along with shifting federal policy, taking action early is encouraged.

For the 2027 plan year, the Massachusetts Health Connector has experienced some important updates. Our priority remains helping qualifying people access health and dental coverage. Current members may need to update their account information and upload all necessary verification documents they owe to ensure their 2027 eligibility and plan options are accurate.

Important Dates

Date Details
Mid-October to Early-November, 2026 The Health Connector mails final eligibility notices showing your exact plan choices and subsidy amounts for 2027.
October 23, 2026

Open Enrollment starts! This is the first day you can officially shop, compare, and switch plans for 2027.

This is also the enrollment deadline for health plans that starts November 1, for those who have experienced a qualifying life event.
November 23, 2026 Enrollment deadline for health plans that starts December 1, for those who have experienced a qualifying life event.
December 23, 2026 Enrollment deadline to enroll in health plans that starts January 1, 2027.
January 1, 2027 2027 Coverage year begins.
January 23, 2027 Last day of Open Enrollment! This is the last day you can shop, compare, and switch plans for plans starting February 1, 2027.

How to Use this Guide

We designed these resources, including this toolkit with images and printable flyers, to help Massachusetts residents get covered, stay covered, and stay informed. Together, we can keep our health care system working for everyone.

To amplify the message, we need your help. Use this guide to share updates on federal changes, and Open Enrollment reminders across your platforms. Copy and share these messages and images.

Key Messages

The Open Enrollment is October 23 through January 23, 2026

Open Enrollment at the state’s Health Connector has started. From now through January 23, 2027 it is time to apply for new health coverage or change health plans for 2027. For those who enroll by December 23, their coverage will start January 1, 2027.

For individuals and families who need coverage that starts before Jan. 1, 2026, they can enroll any time of the year if they

  • Experience a qualifying life event, like losing coverage from a job or other source, moving, getting married, having a baby, and others.
  • Are applying for dental plans.
  • Are eligible for certain programs, including MassHealth, Children’s Medical Security Plan (CMSP), Health Safety Net, and ConnectorCare.

The deadline to enroll in insurance that starts December 1 is November 23, 2026.

Get started at MAhealthconnector.org

Upload Documents and Update Information

The Health Connector has been sending 2027 final eligibility notices since mid-October. To ensure you’re ready, please sign in to your account and check that all your information—like your address if you moved, household information, and income—is correct and current. If you have been asked to verify (proof of) your income, residency, identity, status, or other required documents, upload them through your online account now. Getting your proof in helps ensure you receive any savings you qualify for when shopping starts on October 23.

Stay Informed

Check your mail or email for updates about your 2027 coverage and programs and savings you qualify for. We’re here to help you understand these changes and what they mean for you and your family.

For many members, there are no changes to your existing 2026 health plan. If you’re currently enrolled, we encourage you to use your benefits. Whether it’s scheduling your free annual wellness visit or addressing a concern you’ve been putting off, now is the time to take charge of your health. Visit MAhealthconnector.org/updates to learn more about the federal changes.

Free Help is Available

You don’t have to figure this out alone. Navigators and Certified Application Counselors are trained, certified professionals located throughout Massachusetts to help you update your account, upload your documents, and choose the right plan. Depending on the organization, you can make appointments virtually, by phone, or in person, and they’re available in multiple languages.

Get help with:

  • Understanding health coverage options and eligibility
  • Applying for or renewing health coverage
  • Reporting income correctly to optimize your monthly savings.
  • Scanning and uploading your required documents directly to the portal.
  • Navigating plans and costs within the Health Connector and MassHealth
  • Navigating the transition between MassHealth and the Health Connector.
  • Accessing additional resources like language services, food pantries, and local assistance programs

Use our Navigator and enrollment assister directory to find help near you or learn more about our Navigator Program and Services.

Copy and Share Sample Posts

To amplify the message, we need your help. Use this guide to share Open Enrollment and Special Enrollment Period reminders across social media platforms. Messages can be copied and pasted to share. We have also provided images that you can download and use.

Click to copy any post to your clipboard.

Long Copy

🚨 Open Enrollment for 2027 health coverage is LIVE right now! The window is open through January 23, 2027. Don’t wait until the last minute—log in today to compare plans, apply for financial savings, and secure health coverage for you and your family. Take action today at MAhealthconnector.org! 🗓️

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⏰ Great news: 2027 Open Enrollment started early! Health coverage for you and your family is live today through January 23, 2027. Take advantage of the early start to compare updated plans, see if you qualify for help paying for coverage, and check this off your to-do list early. Your peace of mind is just a few clicks away. Find your 2027 plan now at MAhealthconnector.org! 💙

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🚨 Open Enrollment is here and it’s early! Coverage for 2027 is open RIGHT NOW, giving you extra time to secure the health plan that fits your life and budget. Don’t wait until the rush. Log in today to explore new options, check for financial savings, and get covered before the deadline on January 23, 2027. Protect your family’s health for the year ahead at MAhealthconnector.org!

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Short Copy

⏰ Open Enrollment for 2027 health plans is happening NOW! Shop, compare, and enroll before the deadline at MAhealthconnector.org! 💻

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⏰ Open Enrollment is officially LIVE!

Beat the deadline and secure your 2027 health coverage today. Log in to compare plans and see what you qualify for before Jan 23. Act now at MAhealthconnector.org  💙

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🚨 Open Enrollment is here EARLY! Coverage for 2027 is live now. Log in today to compare plans, check your savings, and secure health coverage before Jan 23, 2027. Get covered at MAhealthconnector.org!

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Need assistance picking a health plan or uploading documents? Free, certified Navigators and Enrollment Assisters across Massachusetts are ready to help you online, over the phone, or in person in your language! Schedule a session today at Health Connector Help Center. 🤝

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The Health Connector is here to help. We’re here to guide you through federal changes and help you stay covered in a plan that meets your needs. Visit the enrollment assister directory to find free local help at MAhealthconnector.com/Navigators

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Confused by changing federal rules or new enrollment window? You don’t have to navigate 2027 Open Enrollment alone! Massachusetts has a network of free, certified Navigators and Enrollment Assisters ready to help. Whether you need help understanding plan choices, updating income, or uploading verification documents, local experts are available for free in-person, phone, or virtual appointments in multiple languages.

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Changing timelines, document uploads, federal changes—it’s a lot to keep track of. Take the stress out of Open Enrollment by scheduling a free session with a Massachusetts Health Connector Navigator. They can help you organize your proof of income, upload files directly to your portal, and compare local plans to find the best fit for your budget. Don’t guess on your application, get expert help for free! 🛡️ MAhealthconnector.org/help

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Short Copy

Health insurance can be confusing, but help is 100% free! Certified MA Navigators are ready to help you update your profile and select a 2027 plan. Find someone near you at Health Connector Help Center. 🛡️

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Get step-by-step help in your language! 🌍 Find free, local, certified enrollment assisters near you to secure the best 2027 health plan. 🛡️MAhealthconnector.org/help

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🤝 Don’t guess on your health coverage! Certified MA Navigators offer 100% free, expert help in your language to update your info and help find a 2027 plan. Find support near you: 🛡️ MAhealthconnector.org/help #StayCovered

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Example posts to copy and share

Open Enrollment for 2027 health and dental coverage is here! Now is the time to:

  • Open all messages from the Health Connector.
  • Update your information.
  • Upload any proof you owe.

Get started at MAhealthconnector.org/renew

Smooth sailing into the 2027 Open Enrollment period starts with 3 simple steps: Open every message from the Health Connector so you don’t miss anything important. Update your account if your income, family size, or address has changed—accurate info means the right plan and the right savings. Upload any documents you owe through your online account. Taking these steps now means fewer delays and no surprises when Open Enrollment starts. Log in today at MAhealthconnector.org.
Open Enrollment is your yearly chance to review, update, or change your health insurance coverage—and it starts sooner than you may think. Before it begins, take 3 steps: Open every letter, email, and notice from the Health Connector. Update your account if anything has changed—your income, family size, or address. Upload any documents you owe so there are no delays. These steps protect your coverage and your savings. Don’t wait. Log in now at MAhealthconnector.org.
Get ready for Open Enrollment in three easy steps: Open. Update. Upload. Open your Health Connector messages. Update your info. Upload any documents you owe. Start now at MAhealthconnector.org.
Open Enrollment at the Health Connector is here. Be ready. ✅ Open all messages ✅ Update your income, family size, or address ✅ Upload proof you owe. Do it now at MAhealthconnector.org.
Ready to enroll for 2027? Open. Update. Upload. Three small steps that make a big difference. Handle them now at MAhealthconnector.org and be ready when Health Connector Open Enrollment starts.

Long Copy

📫 Keep an eye on your mailbox and inbox. The Massachusetts Health Connector is sending out final eligibility notices to current members. These letters contain important information about what your health coverage and financial help might look like in 2027. Don’t let these letters sit in your mail pile. Read them carefully, check for any requested actions, and sign in to your online account to verify your details. Staying informed is the first step to staying covered! 📝MAhealthconnector.org

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Not all mail is junk mail! If you get an envelope or email from the Massachusetts Health Connector this fall, open it immediately. These notices contain important updates, eligibility information, potential plan changes, and requests for missing documentation. Ignoring a notice could mean you miss important updates or could result in a gap in your health coverage. Be proactive—read your notices and take action today! 📝MAhealthconnector.org

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Prefer to go paperless? Whether you receive updates by mail or email, make sure you are actively checking your Health Connector messages. Important letters detailing what you qualify for in 2027, plan options,  and necessary verification documents (proof) are going out. Sign in to your account at MAhealthconnector.org and check your mailbox and inbox for important messages.

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Keep an eye on your mail! 📬 Important 2027 eligibility notices from the Health Connector are going out to members. Open them immediately to see your next steps! 📝MAhealthconnector.org

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Don’t ignore mail from the Health Connector! 🛑 Your 2027 renewal notices include important information. Open them immediately to protect your coverage. 📝MAhealthconnector.org

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Go paperless! Sign in to your Health Connector account today and check the member portal for important 2027 coverage notices. 💻 MAhealthconnector.org

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Want to make sure your 2027 health plan renewal is as smooth as possible? Log into your account at MAhealthconnector.org and check your “My Alerts” tab. Uploading proof of income, address, or ID ensures you’re ready to find everything you qualify for.

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🚨Big news! Open Enrollment for 2027 health coverage started earlier this year on October 23, 2026! Don’t wait—log in to your account today, verify your household info, upload any missing documents, and get ready to shop, compare, or switch plans.

🗓️ Mark your calendar: Oct. 23 – Jan. 23 💻 Get started: MAhealthconnector.org

#GetCovered #HealthConnector #OpenEnrollment

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A change in address? A new job? A change in your household size? If your application information is outdated, the health coverage you qualify for in 2027 may not be accurate—potentially costing you money. Head to  MAhealthconnector.org today to update your profile and upload any proof you owe. Get it done now so you’re ready to shop!

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Short Copy

Got 5 minutes? Log in to your account at MAhealthconnector.org and check “My Alerts”. Uploading required documents helps secure your financial help for 2027! 📂

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⏰ Heads up, MA! 2027 Open Enrollment started on Oct. 23!  Update your info, upload proof, shop & enroll at MAhealthconnector.org! 💻 #StayCovered

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📈 Update your address, household size, and income, and upload your verification documents (proof) you owe to the Health Connector before Open Enrollment opens Oct. 23. 📲MAhealthconnector.org

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Download Images

Download images to use with your posts.

The image features an adult and a child looking at a tablet together. The text reads: "Start shopping for plans today. Open Enrollment runs Oct. 23 – Jan. 23 for 2027 coverage. Get started now!" A web address is provided at the bottom: MAhealthconnector.org.
A person is holding a tablet and smiling next to another person. The image features text promoting Massachusetts Health Connector's open enrollment. It highlights benefits like low co-pays, no deductibles, and affordable premiums. The Massachusetts Health Connector logo is at the top.
A person sits with a laptop covered in various stickers. The image contains text: "Open Enrollment has started. Lost other coverage? We’re here to help you stay covered. Get started at MAhealthconnector.org." The Massachusetts Health Connector logo is visible
2027 Pre-Open Enrollment Toolkit Image Upload Documents Proof 1
A smiling pair is holding a set of keys while sitting on a couch. The text on the image reads, "Have you changed jobs or moved? Make sure your info is up-to-date to lock in the right 2027 rate." The Massachusetts Health Connector logo is at the top left. A website URL, "MAhealthconnector.org/report-changes," is at the bottom.
Two people stand in a kitchen near a sink. One is reading papers while the other looks on. A message reads: "Don't ignore your mail. Open Health Connector notices immediately to protect your coverage." The Massachusetts Health Connector logo is visible. A website link at the bottom says "Learn more at MAhealthconnector.org/renew.
A person smiling while holding an envelope. The image features a message from Massachusetts Health Connector urging to check mail for important 2027 eligibility notices. A website link is provided: MAhealthconnector.org/renew.
A person is holding a child affectionately while seated at a table, with papers scattered around. The image features a promotional message from Massachusetts Health Connector, encouraging people to go paperless and check the member portal for notices, bills, and letters. The website link is included at the bottom.
2027 Pre-Open Enrollment Toolkit Image Help is Available 2
Generate by AI Assist A group of people are gathered around a desk with a laptop. The image includes text promoting open enrollment and expert help at Massachusetts Health Connector. A link is provided for more information.
Smiling person with headphones exercising outdoors. Text on the image promotes Massachusetts Health Connector open enrollment from October 23 to January 23.
Two people sit closely on a couch, using a laptop. The image features a blue and yellow overlay with text promoting Massachusetts Health Connector, encouraging immediate health coverage enrollment. A website link, MAhealthconnector.org/SEP, is provided for more information.
Image featuring someone on a laptop. The text reads, "It's time to get covered. Do you need health insurance that starts before Jan. 1? You have options!" There is a website link at the bottom: MAhealthconnector.org/SEP.

Carousel Images

Printable Flyers

Print and post flyers to help spread the word.

General Flyer

Ready to print.

Blog or Newsletter Post

Click anywhere on the text below to copy the text.

Open Enrollment at the Massachusetts Health Connector: Act Now for 2027

Open Enrollment runs from October 23, 2026, to January 23, 2027.

Open Enrollment at the Massachusetts Health Connector is your yearly chance to get health and dental coverage for 2027. If you already have a plan, this is the time to make sure it still meets your needs. Many people can also get help paying for coverage.

Health insurance helps pay for doctor visits, prescriptions, and care when you need it most. Don’t let the deadline pass you by!

What You Can Do During Open Enrollment

If you don’t have health insurance, Open Enrollment is your time to sign up for a new health or dental plan. If you already have coverage through the Health Connector, you can renew your plan for the coming year. You can also switch to a different plan that better fits your needs and your budget.

Learn What’s Changing This Year

Federal and other changes may impact some people’s eligibility or coverage this Open Enrollment. These changes can affect your costs, your savings, and your plan choices. Visit the Health Connector’s Open Enrollment updates page to learn what’s new and what it means for you.

Steps to Take Now

  1. Check this year’s important updates.
  2. Update your information. Changes to your income or household size can affect your savings.
  3. Review your plan. Make sure it still covers your doctors and medicines.
  4. Compare your options. Another plan may cost less or fit you better.
  5. Read your mail and emails. Coverage notices include important deadlines.
  6. Apply or renew early. Starting early gives you time to ask questions.

Before you apply, gather a few items to make the process smoother. Have proof of income ready, such as pay stubs or tax forms, along with Social Security numbers for everyone in your household. It also helps to keep a list of your doctors, medications, and your current plan details, if you have one.

Ways to Save on Coverage

Many people may qualify for help paying for their plans. The only way to know what savings you can get is to apply.

  • Advance Premium Tax Credits (APTC) lower your monthly premium. Your premium is the amount you pay each month for your plan. If you qualify, the tax credit is applied directly to your plan, so you pay less each month.
  • ConnectorCare plans offer low-cost coverage for people who qualify. These plans can have low monthly premiums and low costs when you visit the doctor or fill a prescription.

Get Covered and Stay Covered

Open Enrollment runs from October 23, 2026, through January 23, 2027. During this time, you can sign up for, renew, or switch health and dental plans. Savings with APTC and ConnectorCare plans can help lower your costs if you qualify.

Don’t wait. Get covered and stay covered. Visit MAhealthconnector.org today to compare plans, check your savings, and enroll.

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