Health Connector 2027 Pre-Open Enrollment Social Media Toolkit
August 2026
Purpose
This toolkit is intended to help you get the word out about federal changes and actions people need to take to stay covered.
Keep Your Account Updated and Secure Your Subsidies
As the Open Enrollment period for the 2027 plan year approaches, the Massachusetts Health Connector will experience some important updates. Our priority remains helping qualifying people access health and dental coverage. Current members may need to update their account information and upload all necessary verification documents they owe to ensure their 2027 eligibility and plan options are accurate.
With a new start date to the Open Enrollment window of October 23, 2026 through January 23, 2027, along with shifting federal policy, taking action early is encouraged.
This toolkit is designed to help community partners spread the word about
- The Open Enrollment period that starts earlier than past years
- Understand how to send documents (proof) owed
- Communicate key actions clearly to keep qualifying members covered.
Important Dates
The Open Enrollment period is starting earlier this year.
| Date | Details |
|---|---|
| Mid-August to Early-September, 2026 | Preliminary eligibility notices sent to current members. Keep an eye on your mailbox and inbox for these notices and other important messages. |
| September 15, 2026 | Review and update account information. The best time to log in, update your address, report income changes, and upload missing documents is before the system calculates your final 2027 renewal eligibility. |
| October 1, 2026 | Window shopping available for people to get an estimate for 2027 savings and premiums. |
| Mid-October to Early-November, 2026 | The Health Connector mails final eligibility notices showing your exact plan choices and subsidy amounts for 2027. |
| October 23, 2026 | Open Enrollment starts earlier this year! This is the first day you can officially shop, compare, and switch plans for 2027. |
| November 23, 2026 | Enrollment deadline for health coverage that starts December 1, for those who have experienced a qualifying life event. |
| December 23, 2026 | Deadline to enroll in a plan, for coverage starting January 1, 2027. |
| January 1, 2027 | New plan year begins. |
How to Use this Guide
We designed these resources, including this toolkit with images and printable flyers, to help Massachusetts residents get covered, stay covered, and stay informed. Together, we can keep our health care system working for everyone.
To amplify the message, we need your help. Use this guide to share updates on federal changes, Open Enrollment preparations, and Special Enrollment Period reminders across social media platforms. You can copy and paste these messages. We have also provided images that you can download and use.
Federal Changes
Recent federal policy changes affecting the Massachusetts Health Connector and other state Marketplaces may result in many people losing their coverage and becoming uninsured if they’re uninformed and do not take timely action. These policy changes could make it more challenging for individuals and families to enroll and could result in higher premiums by reducing the amount of available tax credits.
Learn more about these changes at MAhealthconnector.org/updates
Key Messages
Copy and Share Sample Posts
To amplify the message, we need your help. Use this guide to share Open Enrollment and Special Enrollment Period reminders across social media platforms. Messages can be copied and pasted to share. We have also provided images that you can download and use.
Click to copy any post to your clipboard.
Long Copy
Open Enrollment for 2027 health and dental coverage starts earlier this year: October 23! Now is the time to get ready:- Open all messages from the Health Connector.
- Update your information.
- Upload any proof you owe.
Get started at MAhealthconnector.org/renew
Short Copy
Get ready for Open Enrollment in three easy steps: Open. Update. Upload. Open your Health Connector messages. Update your info. Upload any documents you owe. Start now at MAhealthconnector.org.Long Copy
🚨 Big change for 2027 health coverage. The Massachusetts Health Connector’s Open Enrollment period starts earlier this year. Shopping starts on October 23, 2026. Mark your calendar and get ready to take action early! 🗓️ Learn more: MAhealthconnector.org
CopyDid you know that Open Enrollment for 2027 health insurance is starting earlier than last year? Set an alarm on your phone now to log in to the Massachusetts Health Connector as soon as shopping opens on October 23. Your health and peace of mind are worth those few minutes! 💻MAhealthconnector.org
CopyMassachusetts: Health Connector 2027 Open Enrollment starts sooner than you think. If you need to enroll, switch plans, or renew your coverage, you will need to act starting October 23. ➡️ Visit MAhealthconnector.org to sign in and review your account information now.
CopyShort Copy
⏰ Heads up, MA! Open Enrollment for 2027 health coverage starts earlier this year—running from Oct. 23 to Jan. 23. Get ready to apply early! MAhealthconnector.org
CopyYour window to get covered for 2027 starts earlier this year! Mark your calendar: Open Enrollment begins Oct. 23. Get ready to shop early to protect your coverage. MAhealthconnector.org
CopyDATE CHANGES🛑 2027 Open Enrollment runs Oct. 23 to Jan. 23. Take action now to update your information, send proof, and review mail from the Health Connector to make sure you are ready.
CopyLong Copy
Want to make sure your 2027 health plan renewal is as smooth as possible? Make sure you check if you owe any paperwork. 📂 If the Massachusetts Health Connector has asked you to send proof of your income, residency, or other status, upload those files today. Submitting documents before Open Enrollment starts on October 23 helps ensure you can access all the options you qualify for. Log in to upload: 📲MAhealthconnector.org
CopyMaking sure your health coverage application is updated is more important than ever. If your application has unverified information, you may risk losing out on savings, like premium tax credits, if you qualify. Sign in to your Massachusetts Health Connector account today and check your dashboard. If you see a request for documents (like proof of income or residency), take a clear photo on your phone and upload it right away. A few uploads may help save on your monthly premiums next year! 📲 MAhealthconnector.org
CopyA change in address? A new job? A change in your household size? If your application information is outdated, the health coverage you qualify for in 2027 may not be accurate—potentially costing you money. Head to MAhealthconnector.org today to update your profile and upload any proof you owe. Get it done now so you’re ready to shop on October 23!
CopyShort Copy
Open Enrollment is coming soon! 💰 Make sure you send any proof you owe to the Health Connector. Sign in to upload your pay stubs, ID, or tax forms before Oct. 23 at 📲MAhealthconnector.org
CopyDid the Health Connector ask you to send verification documents (proof)? Now is the time to sign into your account and check your dashboard to see what you may owe. Uploading requested documents is an important way to prepare now for Open Enrollment. 📲MAhealthconnector.org
Copy📈 Update your address, household size, and income, and upload your verification documents (proof) you owe to the Health Connector before Open Enrollment opens Oct 23. 📲MAhealthconnector.org
CopyLong Copy
📫 Keep an eye on your mailbox and inbox. The Massachusetts Health Connector is sending out preliminary eligibility notices to current members. These letters contain important information about what your health coverage and financial help might look like in 2027. Don’t let these letters sit in your mail pile. Read them carefully, check for any requested actions, and sign into your online account to verify your details. Staying informed is the first step to staying covered! 📝MAhealthconnector.org
CopyNot all mail is junk mail! If you get an envelope or email from the Massachusetts Health Connector this fall, open it immediately. These notices contain important updates, eligibility information, potential plan changes, and requests for missing documentation. Ignoring a notice could mean you miss important updates or could result in a gap in your health coverage. Be proactive—read your notices and take action today! 📝MAhealthconnector.org
CopyPrefer to go paperless? Whether you receive updates by mail or email, make sure you are actively checking your Health Connector messages. Important letters detailing what you qualify for in 2027, plan options, and necessary verification documents (proof) are going out. Sign in to your account at MAhealthconnector.org and check your mailbox and inbox for important messages.
CopyShort Copy
Keep an eye on your mail! 📬 Important 2027 eligibility notices from the Health Connector are going out to members. Open them immediately to see your next steps! 📝MAhealthconnector.org
CopyDon’t ignore mail from the Health Connector! 🛑 Your 2027 renewal notices include important information. Open them immediately to protect your coverage. 📝MAhealthconnector.org
CopyGo paperless! Sign in to your Health Connector account today and check the member portal for important 2027 coverage notices. 💻 MAhealthconnector.org
CopyLong Copy
Confused about how federal policy changes affect your health insurance? You don’t have to navigate this alone. 🤝 Massachusetts has a network of free, certified Navigators and Enrollment Assisters ready to help. Whether you need help translating insurance terms, updating your income, uploading documents, or picking a plan, local experts are available for free, private, in-person or virtual appointments. Find an expert near you today:🛡️ MAhealthconnector.org/help
CopyThe Health Connector is here to help. We’re here to guide you through federal changes and help you stay covered in a plan that meets your needs. Visit the enrollment assister directory to find free local help at MAhealthconnector.com/Navigators
CopyNo matter where you live in the Commonwealth, free, local support is just a click away. Certified Enrollment Assisters are trained professionals located at community health centers and local organizations right in your neighborhood. They offer help in multiple languages and can walk you through the application step-by-step to make sure you get the maximum subsidies you’re eligible for. Schedule your free virtual or in-person session today! 📍 Learn more: 🛡️MAhealthconnector.org/help
CopyChanging timelines, document uploads, federal changes—it’s a lot to keep track of. Take the stress out of Open Enrollment by scheduling a free session with a Massachusetts Health Connector Navigator. They can help you organize your proof of income, upload files directly to your portal, and compare local plans to find the best fit for your budget. Don’t guess on your application, get expert help for free! 🛡️ MAhealthconnector.org/help
CopyShort Copy
Health insurance can be confusing, but help is 100% free! Certified MA Navigators are ready to help you update your profile and select a 2027 plan. 🤝 🛡️MAhealthconnector.org/help
CopyGet step-by-step help in your language! 🌍 Find free, local, certified enrollment assisters near you to secure the best 2027 health plan. 🛡️MAhealthconnector.org/help
CopyDon’t guess on your health application! Get free, expert help uploading your files and selecting the perfect plan for 2027.🛡️ MAhealthconnector.org/help
CopyDownload Images
Download images to use with your posts.
Carousel Images
Printable Flyers
Print and post flyers to help spread the word.
General Flyer
Ready to print.
Customizable Flyer
Add your organization’s contact information.
Blog or Newsletter Post
2027 Open Enrollment Starts October 23: Get Ready Now
Mark your calendars! The Massachusetts Health Connector’s 2027 Open Enrollment Period is coming, and this year starts earlier: October 23, 2026, through January 23, 2027.
What is Open Enrollment?
Open Enrollment is the time each year when you can sign up for a new health or dental plan or change the plan you have. Outside this window, you can only make changes if you have a qualifying event, like losing the health insurance you had through a job.
Plans you pick during Open Enrollment start on January 1, 2027, or February 1, 2027. If you miss the January 23 deadline, you usually cannot sign up or switch until next year. So, it’s important to act before the deadline.
4 steps to get ready
Take these one at a time. Here is what to do now.
- Read all messages from the Health Connector. Open every letter, email, and text you get. These messages have important news about your coverage.
- Update your account. Log in and update your information if anything has changed, especially your income, job, address, immigration status, or family size.
- Send your documents. We may ask you for proof, like proof of your income or where you live. If you owe any documents, send them as soon as you can.
- Check for important federal updates. Go to MAhealthconnector.org/updates for the latest news about how federal changes may affect you.
Take the next step
Visit MAhealthconnector.org to log in, review your options, and get free help if you need it.
FAQs
- What is Open Enrollment?
- What are the federal changes, and how do they impact me and my family?
- MassHealth Information for Noncitizens
- Where to find help?
- What do new applicants need to know and do?
- How to make payments
- Information for members now eligible for Medicare
- What is the Advance Premium Tax Credit (APTC)?
- What are ConnectorCare plans?
- Where can people get started? – MAhealthconnector.org
- What is the closed enrollment and special enrollment period?
- How to recognize fraudulent sites?
- How to cancel my plan
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